Federico Marchetti’s “The Geek Of Chic” Inspires Fashion’s Future

The Byzantine mosaics of Ravenna shimmer with centuries of artistic heritage, their intricate patterns catching the Mediterranean light that filters through ancient churches. For a young Federico Marchetti, growing up in this sleepy seaside town of 150,000 along the Adriatic coast, these masterpieces weren’t just tourist attractions but his first lessons in merging beauty and business. In his memoir The Geek of Chic: An American Dream Italian Style, (published on September 9, 2025), the YOOX Net-a-Porter founder shares the secrets to international entrepreneurial success.

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