The Choreography of Customer Service: High Touch Service in a Touch Free World

By Chris Lynam, John G. Miller

Customer service is a lot like dancing. You can sit on the sidelines, go through the motions, or take the time to learn. This book will give you the moves to stand out.

Chris Lynam left a passion for screenwriting to pursue a summer job as a dance teacher. More than two decades later, he found a way to combine both passions as the co-owner of seven of the top Arthur Murray Dance Studios in the world with his wife and dance partner, Daisey. Chris firmly believes that behind the atmosphere of glitter, Tango dancing, and spray tans lies one of the greatest customer service organizations in the world. The close proximity to the clients creates a level of service where the help desk lies within a dance frame and the connection is impossible to fake. That is high touch service. In a business landscape that has been hit with hardship, wouldn’t it be crazy if the answers were right there, dancing in the background?

In the past, customer service might have been the difference between a good online review and a bad one. Today, it might be the difference between staying in business and shutting down. With five customer service components, you and your business can become masters of high touch service, even in a touch free environment. Learn how to make a lasting connection with your customers; speak with clarity, conviction, and confidence; and never again leave the customer experience up to chance.