Solar Coaster: The Untold Story of the Solar Industry and One Man’s Journey Leading with Soul

Solar Coaster is a business memoir offering a rare insider’s perspective on the US solar industry’s evolution, its political challenges, and the author’s personal triumphs. Interwoven with spiritual realizations and a message of resilience, this book is for readers seeking inspiration, business and industry insight, and a deeper understanding of how soul-based leadership can guide professional success.

Solar Coaster is the untold story of the US solar industry—told through the eyes of a leader who rode its wild highs and crushing lows for nearly two decades. From boardrooms to backroads, Jared Schoch reveals the inside battles over clean energy, the political storms that shaped an industry, and the personal journey that transformed his life.

This is more than a business memoir; it’s a story of soul, fortitude, and purpose—how spiritual clarity guided bold decisions and sustained hope through chaos. Whether you’re an entrepreneur, a believer, or simply curious about the future of energy, Solar Coaster will inspire you to find light in the darkest turns.