Obvious in Hindsight

A tech start-up and their cutthroat consultants will stop at nothing to realize their dream of filling the skies of America’s cities with flying cars…and their opposition is equally determined to bring that dream crashing down.

Dozens of start-up tech companies are forming each week, innovating at a breakneck pace and forcing change overnight, ready or not. In the blisteringly funny Obvious in Hindsight, the new technology in question is flying cars, and they’re coming to a crowded urban area near you. But before that happens, the slick and powerful political consultants campaigning to get the new tech adopted will have to manipulate political operatives to their advantage while overcoming fierce opposition from groups hostile to the idea, from the strategically aligned taxi cab and rideshare companies to the squawking, costumed Audobon Society, the socialists, and the Russian mob.

This story takes readers on a richly imagined, page-turning journey through multiple cities populated by opposing special interest groups, hucksters, and corrupt power brokers. A riveting and ultimately insightful satire that provides an insider’s view of how capitalism, politics, and entrepreneurship intersect, Obvious in Hindsight is a timely novel destined to become one of the most entertaining cautionary tales of the millennium.

“If you want to know what politics and tech are really like and you want to laugh, this is
your book. Bradley gets it right and makes it fun.”
–Gary Vaynerchuk (commonly known as Gary Vee), Serial Entrepreneur, Chairman of VaynerX, CEO of VaynerMedia, CEO of VeeFriends, and 5X New York Times Bestselling Author

“Obvious in Hindsight gives readers a peek into the world of the political consultants trying to help push the future forward, while managing the often (ahem) strong personalities of their visionary clients. It’s fun, fast–paced, and entirely believable to anyone in the startup ecosystem.”
–Connie Loizos, Silicon Valley Editor of TechCrunch

“Beneath the satire, the humor, and the flying cars, Tusk nails how politics really work. If
you want to understand why politicians make decisions and what you can do about it,
read this book.”
–Corey Johnson, Speaker of the New York City Council, 2013–2021

“Obvious in Hindsight is a brilliant, biting political satire that pulls back the curtain on government, politicians, Big Tech, and lobbyists—and reveals just how absurd the system really is. It gets a whole lot funnier—and maybe even a little scary—when you realize Tusk has spent a lifetime around politics. This is like if Schoolhouse Rock actually told the truth about how a bill becomes (or doesn’t become) law. If you want to know how the system actually works, read this book.”
–Rob Hart, Author of The Warehouse and The Paradox Hotel