George Troy

George Troy has enjoyed thirty-five years of real-life experience as a senior executive for some of the best-known and most successful retail companies in the U.S. and globally. A specialist in both men’s and women’s apparel, sporting goods, cookware, and home furnishings, he has led the retail divisions of Deckers Outdoor (UGG Boots), Williams-Sonoma, and Pottery Barn.

Troy is currently a consultant with The Grayson Company based in New York, which offers a full range of consulting services to retail, e-commerce, wholesale, and omnichannel businesses as well as investment firms focused on the consumer sector. He serves on the boards of directors of two nonprofit organizations based in the San Francisco Bay Area.

Troy earned a BA with honors from the University of California, Berkeley in Anthropology, with a focus on Archaeology. He also holds a California State Teaching Credential. Learn more and read his blog at

Books byGeorge Troy