Craig Greiwe is a business executive and former Chief Strategy Officer for one of America’s largest culture and marketing firms, Rogers & Cowan PMK, as well as a Los Angeles mayoral candidate—but it wasn’t always that way. He grew up in poverty in rural Indiana, before being abandoned as a teenager. He worked hard, relied on the blessings of others, and built a life from virtually nothing. Now, he’s known for finding solutions to seemingly impossible problems and developing groundbreaking strategy for America’s most trusted businesses, all while making sure that every friend has a drink in their hand, a warm shoulder to cry on, and a “chin-up” perspective. He has a relentlessly optimistic yet practical outlook on life—the kind you can only develop by having hit rock bottom and dusting yourself off to try again.