Amy Shoenthal

How Defining Moments Can Move Us Forward

Amy Shoenthal is a renowned journalist, author, and marketing executive. Throughout her two-decade career, she has worked with some of the world’s largest brands, from Procter & Gamble to Google, providing strategic marketing guidance and helping to shape brand narratives. After completing The Setback Cycle, she began working with organizations to help their employees and managers confidently lead through tumultuous times, offering the tools to help their teams navigate their own inevitable setbacks together.

Amy approaches storytelling as sense making. As a top contributor to ForbesWomen, she shines the spotlight on those who have been historically underestimated, yet are doing the work to solve society’s biggest problems. Her work has included interviews with a wide range of leaders such as Senator Mazie Hirono, Tory Burch, Marie Kondo, and Jennifer Siebel Newsom.

She attended journalism school at The University of Maryland. Her children’s book, A Magical Day in Sunnyside, is a tribute to the independently owned businesses in her own beloved neighborhood of Sunnyside, Queens, where she lives with her husband and five-year-old daughter.