If You’re Gonna Be Dumb, You Better Be Tough: Lessons from My Life with Bulls, Protesters, and Politicians

The oldest of three brothers who were raised by a single mother, Mike Broomhead got his first job by the time he was twelve. On his own by sixteen, he eventually earned his GED and, with dreams of being a cowboy, he moved to Arizona to become a bull rider.

“The first time you ride and you get to that eight-second whistle it doesn’t matter which bull or what your fear is—you feel 10 feet tall. It is the best feeling of accomplishment, because it’s terrifying,” according to Mike.

In 2003, Mike received a phone call that changed his life forever. He learned his brother Thomas was one of two soldiers killed and nine soldiers injured in Iraq on Memorial Day. Following his brother’s death, it became Mike’s mission to tell his brother’s story as well as the stories of all those who protect our freedoms. In just a few years, Mike went from calling into a local radio show to hosting the #1 morning drive show in Phoenix, as well as being a popular public speaker, TV host, and frequent guest host for Glenn Beck.

In If You’re Gonna Be Dumb, You Better Be Tough, Mike shares common-sense lessons from his blue-collar roots, his many bull riding injuries, and broadcast career to help you succeed in life and business.