Personality Wins: Who Will Take the White House and How We Know

By Merrick Rosenberg, Richard Ellis

Personality has determined the winner of the last twenty-two U.S. presidential elections—and it will decide who wins in 2020.

Who will take the White House in 2020?

Another U.S. presidential election is underway, and Americans are engaged in the time-honored tradition of judging candidates by their personalities. It may sound unwise to pick the future leader of the free world based on personality traits rather than platforms, policies, and ideology, but that is exactly what Americans do. In fact, personality explains the results of the last twenty-two U.S. elections—and can predict who will win in 2020.

Personality expert Merrick Rosenberg and co-author Richard Ellis have developed an unprecedented system that reveals the pattern of who takes the White House and why.

In this exploration of U.S. presidential elections, you’ll uncover the unique characteristics of Eagles (Donald Trump and Franklin D. Roosevelt), Parrots (Bill Clinton and Ronald Reagan), Doves (Dwight D. Eisenhower and Jimmy Carter), and Owls (George H.W. Bush and Richard Nixon) who occupied the Oval Office. You’ll discover that no matter what is happening in the world and what the candidates propose, nothing stops certain personalities from winning elections.

If you’re wondering whether Joe Biden, Elizabeth Warren, Bernie Sanders, or another Democratic candidate can beat Donald Trump in the 2020 election, this book has the answer.