Soon Yu Pens Article on Nike’s Iconic Business Model

Savio Republic author of Iconic Advantage: Don’t Chase the New, Innovate the OldĀ Soon Yu discusses how to build an iconic brand in today’s marketplace. He uses Nike as a perfect example. Read his article here:

https://www.marketingprofs.com/articles/2018/33839/dont-chase-the-new-innovate-the-old-four-lessons-from-nike